Regular readers of interiors blogs in the UK are still mad about Kate Watson-Smyth’s Mad About The House, which stays right at the top of this ten. Property and interiors journalist Kate has been writing about property, interiors and design for over 20 years for titles including the Financial Times, The Daily Telegraph and The Guardian. Having founded the blog in 2010, Kate has built on its following with books including Shades of Grey: Decorating with the Most Elegant of Neutrals and 101 Interior Design Answers. If you want even more of this award-winning blogger, author and journalist’s words, you can listen in to The Great Indoors, her podcast with Sophie Robinson (who you’ll be hearing more about later). ‘The Mad door is always open’, so go take a look around.
On the move up from number five is Jen Stanbrook’s Love Chic Living, a blog for ‘inspirational yet achievable home interiors’. Not wanting her readers to be intimidated by the idea of creating a beautiful home, Jen aims to inspire enthusiasm with posts on the whole house. The blog’s Interiors section houses advice for the living room, kitchen, conservatory, bathroom, kids’ room, study, etc. and the details for each are dealt with in her Design channel, fully stocked with art, wallpaper, DIY and upcycling ideas. Work from female designers is showcased in its own dedicated section, and you can also take a virtual nose around Jen’s home (in the ‘My Home’ section) if you’re getting bored of being in your own. ‘I’ve been a full-time freelance blogger and content creator for seven years now,’ says Jen of her passion for inspiring interiors, ‘I wouldn’t change a thing’.
‘Undisputed colour queen’ and ‘tour de force in the interior design industry’, blogger Sophie Robinson brings 20 years of experience in journalism, TV and design to blog posts on interiors and lifestyle. Important things to know about Sophie – she’s ‘bonkers for colour’, owns ‘far too many cushions’ and has the expertise to help you turn your home into a place you can feel proud of. This blogger has worked with some of the top retailers in the country as well as in magazines and television, including the BBC shows Great Interior Design Challenge and DIY SOS. Banning the beige is what Sophie is all about – get her advice on the blog, in the aforementioned podcast with Kate Watson-Smyth and over on her popular Instagram account.
Sheppard-ing readers away from dodgy design, wacky wallpaper and kinda crappy carpeting is The Design Sheppard’s Stacey Sheppard. ‘Rounding up the very best in interior design today’ is the aim for the blog, which has shelves of sections packed with suggestions for quality décor. Find just the right flooring, furniture, lighting, tech, colour schemes and more alongside interviews with successful designers such as Forge Creative’s Josh & Oli, Ramsign’s Nick Brandt and furniture and homeware maker Nihal Shah for interior-inspo. Formerly part of the editorial team at Designer Kitchen & Bathroom magazine, Stacey has since written for outlets including Devon Home Magazine and World Interior News – don’t be sheepish, go round-up some of her good ideas.
5. Swoon Worthy
Interior set-ups worth swooning over is what Kimberly Duran brings to the world of blogging, sharing her ‘eclectic boho glam’ stylings in writing and photography. If vintage style and bold prints on a budget also happens to be your style, this is where to go to pick up ritzy (yet financially realistic) recommendations. Travel through Kimberley’s entire house right here (including the Dressing Room, Home Office and Hallway) as well as her life (in the Travel, Beauty, Recipes, Fashion and Pets sections) while you make notes on where to get the prints and fabrics you want for classy comfort. ‘I believe in my heart of hearts that you are fully capable of making your home a reflection of you even if you are on a budget,’ says Kimberley. ‘I’m hoping Swoon Worthy will inspire you to feel the same.’
This ‘Home of Inspiring Spaces and Places’ comes courtesy of Carole King, founder and co-editor of the UK’s first digital-only interiors magazine for the promotion of new British designers: Heart Home. While home is where your heart (and the rest of you, too) is during lockdown, why not use the opportunity to flick through this blogger’s ‘library of loveliness’ and interior design transformations and trends. Recent posts cover little things you can do to brighten up your home during self-isolation, a guide to exterior paint work (get a good ladder, be careful, etc.), getting an uber-glam kitchen in shades of grey and gold and how to escape into tropical cottage interior styling while you’re stuck inside.
7. Cate St Hill
Design and interiors stylist, consultant, writer and blogger Cate St Hill has been sharing her love of all gradients of grey, Scandi style and understated neutrals on her eponymous blog since 2011. ‘Simple design for everyday living’ is the idea, perfect for the everydays we’re all currently living through. Rather than ordering and installing trendy but quickly dated interior design pieces, Cate advises making choices with ‘meaning, honesty and intention’ for simple and stylish living. While you can’t spend an afternoon walking around Ikea to pick through throw cushions and desk chairs, you can digitally dig through Cate’s creative ideas for sustainable set-ups built to last and perfectly-matched to you and your space.
Firstly, it’s ‘ananas’, but more importantly, it’s a blog from Bianca Hall focusing on ‘Elegant Liveable Interior Inspiration’. This ‘interiors obsessive and DIY lover’ blogs from her Victorian home in North London, where colour experiments, room overhauls and reinventions are continuously underway. Product reviews, interviews with high-profile designers and roundups of the best of current trends (seashells, if you were wondering) feature, as well as regular updates on what’s happening at Bianca’s place – this year, plans for reconfiguring the middle floor. If you also fancy giving interiors blogging a go, Bianca shares her skills in online courses on Photoshop for Blogging as well as styling and shooting, but if that sounds like too much work, just sit on back and scroll.
Interior stylist, social media influencer, blogger and designer Luke Arthur Wells has amassed a following of over 100k across various online platforms, but his blog is where you’ll find his handiest guides for home-based hacks. Making an MDF pelmet to hide curtain tracks, DIYing marble coffee tables and hanging pampas decorations are just some of the projects you can try out with Luke’s help online. This blogger is ‘all about understated, timeless interiors that will age gracefully, using a delicate touch to create the drama and impact demanded in homes of all shapes and sizes’ – make the most of the former Great Interior Design Challenge contestant’s skills and get creating.
Accessing affordable design and making the most of your living space is easy with Rachel Newcombe’s Fresh Design Blog, originally launched in 2009 as a place to share inspiration for both the home and garden. ‘Modern and contemporary interior design’ is Rachel’s focus – posts cover bargain buys, special offers and ways you can decorate homes on a budget. Highstreet and big-name recommendations rub along together here, meaning affordably priced interiors can also be aspirational. Want to ‘upcycle’ furniture you’ve been ignoring in the garage/loft/shed for years? Check out Rachel’s tips for ‘10 Retro Homes Accessories Making a Comeback’ – no assembly or stressful shopping trips required.
The fundamentals of working with bloggers are the same as with traditional journalists at traditional media outlets: respect their schedules; take time to read their material to learn their interests; and only contact them if/when they want to be contacted.
Vuelio’s blog ranking methodology takes into consideration social sharing, topic-related content and post frequency. Profiles of these interior design blogs and their authors can be found in the Vuelio Media Database.